Case Study: APB Summit streamlines event operations and boosts attendee engagement with Eventify

APB Summit saves 40–60 minutes per event with Eventify

APB Summit, a premium multi-city conference for business owners, faced significant operational challenges with its outdated CRM system. The vendor Eventify was brought in to address issues such as unprofessional ticketing that led to forgotten registrations, inefficient onsite check-in requiring specialist travel, and the immense manual workload of managing numerous sponsors across many events.

By implementing its event management platform, Eventify provided professional ticketing with wallet integration and automated reminders, a custom event app for communication, and self-service sponsor profiles. The results were immediate: Eventify saved 40-60 minutes per event, completely eliminated the need for specialist travel, and freed the marketing team from manual sponsor management. This led to a growing year-on-year return rate for APB Summit and a plan to adopt nearly all of Eventify's features for future events.

APB Summit