Case Study: Ravalli County Fair & Rodeo streamlines ticketing and real-time gate management with Eventgroove

How the Fly Fishing Film Tour Pivoted to a Wildly Successful Virtual Tour while also driving retail business for its partners

Fly Fishing Film Tour faced the challenge of managing a large-scale county fair and rodeo with fragmented legacy systems, which created operational blind spots in reporting and caused significant gate friction at its four major entry points. They partnered with Eventgroove to implement a unified rodeo management platform that could handle nearly 40,000 tickets and provide real-time data reconciliation.

Eventgroove's solution provided a digital command center that integrated online and offline sales while empowering volunteers with secure, mobile scanning tools. This resulted in the successful processing of 24,545 attendees, with 75.8% using mobile devices. The implementation gave organizers real-time visibility into attendance patterns, drastically reduced gate wait times, and provided a data-backed roadmap for future events.

Fly Fishing Film Tour

Fig Stokes

General Manager