Case Study: Samsung achieves paperless, interactive innovation events with Eventdrive

Innovation Week by SAMSUNG : an entire week dedicated to innovation at all level

Samsung partnered with Eventdrive for Innovation Week, aiming to run a paperless event and deliver contextual interactivity based on each participant’s location. To meet these goals, Samsung used Eventdrive’s Event App product, combined with beacons.

Eventdrive implemented the app with beacon-based targeting, a social wall, and Instaphoto to enhance engagement across the event. The results included more than 8,000 views, 160 posted photos, and 10 areas identified for push notifications redirecting attendees to specific Samsung product pages, while also helping save 384 workdays per year.

Samsung