Case Study: Gilroy Garlic Festival achieves seamless ticketing and sales tracking with Eventbrite

Tech-Savvy Gilroy Garlic Festival Tracks Every Online and On-site Sale

Gilroy Garlic Festival, one of the largest food festivals in the U.S., needed a better way to manage online and at-the-door ticket sales, entry, and on-site purchases. Its old system lacked data and syncing, making it hard to track sales patterns, reconcile cash, and manage traffic in a remote location with limited internet access. The festival turned to Eventbrite and its ticketing and entry management tools to solve these challenges.

Eventbrite implemented a real-time, centralized system using Eventbrite Neon, mobile entry management, analytics, and reporting to streamline sales and check-ins. The festival can now track peak sales times, predict attendance, manage capacity, and handle walk-up sales more efficiently. Eventbrite also helped Gilroy Garlic Festival process more than $400,000 in food and merchandise transactions through iPads, with every sale synced to one system for better reconciliation and accountability.

Gilroy Garlic Festival

Brian Bowe

Executive Director