Case Study: Sierra Nevada sells out events with Eventbrite

Sierra Nevada sells out Oktoberfest a month early with Eventbrite

Sierra Nevada, a major American craft brewer, faced the challenge of efficiently promoting its numerous events and selling tickets to the right audiences. They needed a more flexible and effective advertising strategy to reach beer lovers and support their robust events program. To address this, they used Eventbrite Boost, a paid social ads service from the vendor Eventbrite.

The solution from Eventbrite streamlined their social media advertising by allowing them to create and manage complex campaigns directly from the Eventbrite dashboard. This included A/B testing and automated budget reallocation. The results were significant; one campaign for their Oktoberfest festival generated a 10x return on ad spend, brought in $18,667, and sold out the event a month and a half early. Eventbrite provided Sierra Nevada with an efficient and highly effective way to market their events.

Sierra Nevada