Case Study: Lewis Ginter Botanical Garden boosts ticket sales with Eventbrite

Lewis Ginter Botanical Garden boosts Facebook ROI 61X with Eventbrite

Lewis Ginter Botanical Garden, a 50-acre garden in Richmond, Virginia, sought to grow its community and attract first-time visitors to its Garden Soiree event. The challenge was to reach a new, younger audience on a limited nonprofit marketing budget and to convert interest into ticket sales efficiently. To accomplish this, they turned to the event technology vendor Eventbrite and its integration with Facebook Events.

By leveraging Eventbrite's seamless Facebook integration, Lewis Ginter ran highly targeted ads and allowed attendees to purchase tickets without leaving the social media app. This solution led to a 61x return on their Facebook ad spend and a 19.58% conversion rate on the platform, with 27% of all tickets sold directly through Facebook. The event sold out in two-thirds the usual time, successfully attracting a new demographic of attendees.

Lewis Ginter Botanical Garden