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Case Study: LA Auto Show Boosts Online Ticket Sales with Eventbrite
A Eventbrite Case Study
LA Auto Show boosts online ticket sales by 37% with Eventbrite
The LA Auto Show, a major 10-day automotive event, faced significant challenges with an outdated and cumbersome eight-step ticketing process. This antiquated system was deterring online sales, limiting access to attendee data, and causing long box office lines. To modernize their operations and improve the customer experience, they partnered with Eventbrite for its event management and ticketing services.
By implementing Eventbrite, the LA Auto Show created a streamlined, mobile-optimized purchase experience that reduced the checkout process from eight steps to just three. This solution provided deep attendee insights through custom checkout questions and analytics, and offered strategic support from onsale to onsite. The results for the LA Auto Show were substantial: a 37% year-over-year increase in online ticket sales, a 10% growth in attendance, and a savings of over five hours each week for the marketing team. Eventbrite enabled the show to efficiently reach a new, younger audience and make data-driven decisions to improve their strategy.
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