Case Study: Klaviyo More Than Doubles Conference Attendance with Eventbrite

Klaviyo more than doubles conference attendance by 35% with Eventbrite

Klaviyo, a marketing automation and email platform, faced the challenge of rapidly expanding its event program, which included a user conference and a series of workshops. Their small but mighty team needed to build new events quickly and easily, reach beyond their customer base to create buzz, and manage a seamless on-site experience. To achieve this, they partnered with Eventbrite for their event management and ticketing needs.

Using Eventbrite, Klaviyo implemented special promotions like a "Friendship Day" offer, which was simple to set up and helped boost ticket sales by nearly 40%. The Eventbrite platform integrated with their tech stack and provided a simple registration process that increased sign-ups. For check-in, Eventbrite's partnership with Entegy saved significant time and created a seamless attendee experience. As a result, Klaviyo more than doubled its conference attendance, surpassing its goal by 35% and achieving an 89% adoption rate of the Eventbrite mobile app at their event.

Klaviyo