Case Study: SKW Production achieves smoother ticketing, faster check-in, and smarter sales with Eventbrite

How Wine & Spirits Magazine Pours Up Perfect Events Year After Year

SKW Production, led by event consultant and program manager Siu Ki Wan, produces major wine and culinary events for Wine & Spirits Magazine, including the Top 100 Tasting Event in San Francisco. Their challenge was managing trade ticketing, on-site check-in, real-time sales visibility, and pricing strategies across complex events. They turned to Eventbrite for a flexible ticketing and registration platform.

With Eventbrite, SKW Production created single-use discount codes for trade tickets, used the Eventbrite Organizer app to speed up check-in, and monitored sales in real time to guide marketing outreach. Eventbrite also helped them test pricing tactics like Early Bird tickets, which drove stronger sales and even produced a significant spike in Top of the List ticket purchases.

SKW Production

Siu Ki Wan

Founder