Case Study: Western Retail Lumber Association achieves faster, smoother trade show check-in with Eventbrite

How the Western Retail Lumber Association Built a Better Trade Show

The Western Retail Lumber Association, a long-running trade group for lumber merchants and building supply professionals, needed to modernize its annual Buying Show. Members expected a smoother registration and check-in experience, but the old system caused long lines, manual badge handling, and poor visibility into who was attending. WRLA turned to Eventbrite for help, along with event management and registration technology for the show.

Eventbrite worked with WRLA to transfer prepaid registration data from the existing vendor into Eventbrite’s platform right before the event, integrating it with the event app, lead-capture tools, attendance tracking, and badge printing. The results were dramatic: check-in dropped from up to two hours to about five minutes, exhibitors could print badges in roughly three minutes, and about half of exhibitors downloaded the lead-capture app. WRLA also reduced costs to about one-third of the prior vendor quote and gained better forecasting for things like catering.

Western Retail Lumber Association

Jessica Cranmer

Trade Show and Events Manager