Case Study: 3 Percent Conference drives sold-out global events and community growth with Eventbrite

How Sold-Out Crowds Drive Global Demand for the 3% Conference

The 3% Conference, founded by Kat Gordon, set out to challenge the lack of women in advertising leadership and turn its message on diversity and creativity into an industry movement. As the conference quickly attracted sold-out crowds and expanded beyond San Francisco, it needed a registration partner that could streamline sign-ups, support attendee engagement, and scale globally. Eventbrite provided the event registration platform used by the 3% Conference.

Eventbrite helped the 3% Conference manage registrations smoothly, send branded attendee communications, and gather feedback through integrations with tools like SurveyMonkey and MailChimp. With Eventbrite’s platform and 99.99% uptime, the team ran 20 sold-out events, grew its community to more than 30,000 people, and expanded internationally with MiniCons in cities including London and Toronto. The conference also used attendee feedback to shape programming, helping drive measurable impact, including a rise in women creative directors to 11.5% by 2017.

3 Percent Conference

Kat Gordon

Founder