Case Study: Ruby Skye achieves higher ticket sales and revenue with Eventbrite

How Ruby Skye Maximized Their Ticket Sales

Ruby Skye, the long-running San Francisco music venue known for hosting major EDM acts, needed a faster, more reliable ticketing solution to handle 4–5 shows a week and up to 900 attendees per event. Before partnering with Eventbrite, the venue struggled with low conversion rates, high ticket prices needed to cover costs, and limited data for promoting events and reaching its audience.

Eventbrite implemented a simple two-step purchase flow, lower service fees, and built-in attendee data and social sharing tools to improve sales and marketing. The results were strong: Eventbrite powered more than 100,000 paid ticket sales for Ruby Skye in one year, improved conversion, increased revenue, and helped the venue sell more presale tickets while reducing the need for flyers and manual promotion.

Ruby Skye

Matt Whitlock

Entertainment Director