Case Study: Pretty Princess Parties achieves nationwide growth and a magical attendee experience with Eventbrite

How Pretty Princess Parties Makes a Magical Experience for Attendees Nationwide

Pretty Princess Parties, founded by Jodi Polasky, grew from a simple princess-dressing idea into a nationwide children’s entertainment business, but its rapid growth created a major challenge: manual ticketing, payments, taxes, and event logistics were overwhelming for a one-person team. Before using Eventbrite, Polasky relied on checks and paper tickets, which led to bounced payments, no-shows, and time-consuming tracking.

Pretty Princess Parties chose Eventbrite as its ticketing and event management platform, using it to streamline bookings, payments, tax handling, social media ticket sales, branded event pages, and customer self-service for refunds and transfers. With Eventbrite, Polasky saved significant time, improved professionalism and attendee experience, and boosted sales through easier checkout; the company expanded to 36 cities nationwide, and its largest event, the Fairytale Ball, earned over 700 five-star reviews.

Pretty Princess Parties

Jodi Polasky

Owner and Founder