Case Study: Nashville Fashion Week achieves scalable ticketing and stronger event discovery with Eventbrite

How Nashville Fashion Week Keeps Its Couture Culture Growing

Nashville Fashion Week needed a scalable, reputable ticketing solution to manage its rapid growth and help promote around 75 free and paid events, from runway shows to workshops and gala events. The team chose Eventbrite for its trusted brand, easy-to-use interface, strong event discovery, and analytics that could support both attendees and volunteers.

Eventbrite helped Nashville Fashion Week give attendees a clear, direct way to buy tickets, reach more locals and tourists through better discoverability, and use real-time reporting to improve marketing. The result was about 3,000 tickets sold annually for gala and runway events, a 50% increase in sales since 2015, and $1.3 million invested in the Nashville community since 2011.

Nashville Fashion Week

Marcia Masulla

Founder and Managing Partner