Case Study: Longhorn Run boosts registrations and streamlines race day with Eventbrite

How Longhorn Run Partnered with Eventbrite to Improve a Campus Tradition

Longhorn Run, a student-led 5K and 10K race at The University of Texas at Austin, faced challenges due to using three different vendors for registration, timing, and packet pick-up. This cumbersome process made increasing registrations difficult, caused lengthy participant wait times, and prevented the organizers from having any control over their registration platform. To address this, they partnered with Eventbrite for an integrated event management solution.

By implementing Eventbrite's platform, the team seamlessly merged registration and timing systems, utilizing the Eventbrite Neon product for on-site management. This integration resulted in a 28% increase in registrations, a 31% rise in mobile traffic, and a 50% decrease in packet pick-up time. Eventbrite also provided the team with back-end control and 24/7 customer support, making the entire process more efficient for both organizers and participants.

Longhorn Run

Cecilia Lopez Cardenas

Program Coordinator