Case Study: Lightning in a Bottle boosts ticket sales and conversion with Eventbrite

How Lightning in a Bottle Grew Ticket Sales 65% in Two Years

Lightning in a Bottle, the transformational festival founded by the Flemming brothers and Jesse “Y2” Shannon, was facing stalled growth and flat ticket sales after a crash-prone ticketing system caused a major onsale failure. The team needed a more reliable way to sell tickets, improve marketing, and simplify festival management, so they turned to Eventbrite and its ticketing and organizer tools.

Eventbrite provided a stable, mobile-optimized ticketing platform with marketing features, reporting, the Organizer app, and RFID support. As a result, Lightning in a Bottle’s conversion rate rose by 50%, sales driven by Eventbrite promotional tools increased, the festival sold out two years in a row, and the most recent festival generated more than $260k in sales through Eventbrite marketing tools. The team also saved time with real-time reporting and an all-in-one system, while securing a 33% year-over-year marketing budget increase.

Lightning in A Bottle

Jesse Shannon

Lightning in a Bottle