Case Study: Eat Drink SF boosts ticket sales and audience engagement with Eventbrite

How A Creative Marketing Strategy Helps Eat Drink SF Stand Out in a Competitive Food Scene

Eat Drink SF, the Golden Gate Restaurant Association’s annual food festival, faced growing competition in San Francisco’s crowded food and beverage scene and had limited marketing resources to collect and act on customer data. To stay ahead, the team turned to Eventbrite and its Marketing Services, along with tools like social integrations and embedded checkout.

Eventbrite helped Eat Drink SF audit its marketing, run targeted email, sweepstakes, social, and listing campaigns, and make ticket buying easier on Facebook, Instagram, and the festival website. The results were strong: email open rates rose to 32.9%, nearly 60% of total sales came from embedded checkout, and website conversion increased 54% year over year.

Eat Drink SF

Yuliya Patsay

Association Marketing Director