Case Study: General Assembly achieves seamless multi-session registration with Eventbrite

General Assembly - Customer Case Study

General Assembly, the New York City-based educational institution, needed a more flexible way to register students for its growing mix of multi-session courses, workshops, events, and online learning. As it expanded to 13 campuses worldwide, the team faced challenges with complex enrollment options, multi-currency payments, waitlist handling, and accurate attendee check-in, and turned to Eventbrite for support.

Using Eventbrite, General Assembly streamlined registration for single sessions or full course series, built in international payment options, and automated waitlist management and check-in. Eventbrite helped General Assembly expand into new countries without new registration systems, while improving attendance planning and ensuring no seats went unfilled.

General Assembly

Anna Lindow

General Manager of Campus Education and Operations