Case Study: Foxy’s Fall Century achieves seamless rider registration and better event management with Eventbrite

Eventbrite Helps a Popular Century Ride to Success

Foxy’s Fall Century, the Davis Bike Club’s flagship ride in Davis, California, struggled with a basic registration system that left volunteer director Michael Borgg overwhelmed by calls and unable to see registration status or communicate easily with riders. The event needed a more sophisticated solution, and Borgg chose Eventbrite for online registration and rider communication.

Eventbrite replaced the old process with a seamless platform for registration, payments, route selection, merchandise orders, and rider emails, while also providing real-time dashboards, waivers, and attendee data. As a result, Foxy’s Fall Century could move to fully online, sold-out registration for 1,600 riders, improve planning and outreach, and make better marketing decisions using Eventbrite’s charts and graphs.

Foxy’s Fall Century

Michael Borgg

Volunteer Director