Case Study: Hewlett Packard Enterprise boosts event app engagement with Eventbase

HP Boosts App Engagement with Technical Audience

Hewlett Packard Enterprise (HPE) needed an innovative event app for its annual Discover conference to boost downloads and adoption, improve wayfinding, and create a seamless experience for more than 10,000 technical attendees. HPE partnered with Eventbase on the HPE Discover app to personalize the attendee experience and better support its large, tech-savvy audience.

Eventbase implemented interactive maps, a more intuitive app interface, and indoor navigation using Aruba Meridian SDK and 1,200 Aruba proximity beacons for the 2016 Las Vegas event. The solution delivered turn-by-turn directions and self-guided tours, making it easier to navigate the venue and improving engagement; HPE achieved its goal of elevating the attendee experience while also gaining a stronger platform for future event insights.

Hewlett Packard Enterprise