Case Study: AT&T enhances its Developer Summit with Eventbase

AT&T drives engagement with a powerful event app from Eventbase

AT&T needed a better way to help attendees navigate its large-scale annual Developer Summit, where people come to network, learn from AT&T executives and industry leaders, and explore sessions from thousands of developers and content creators. AT&T worked with Eventbase to create the AT&T Events App for the summit, aiming to reduce overwhelm and make event information easier to access.

Eventbase delivered an app with speaker, exhibitor, and schedule details, plus networking tools that let attendees message each other directly. The app also showcased hackathon, VR/AR, and film competition entries, allowing attendees to review and vote in real time. The result was a more engaging event experience and a “game changing” tool for AT&T, though no specific numerical impact was provided.

AT&T