Case Study: FanDuel boosts NBA fan engagement with Eventable

FanDuel drives engagement with a personalized calendar for NBA fans

FanDuel, the fantasy sports leader, wanted to capitalize on the excitement around the NBA Playoffs while standing out in a crowded daily fantasy sports market. To boost engagement, acquire new users, and bring existing users back, FanDuel worked with Eventable and used its calendar marketing platform to create a more organic way to reach basketball fans.

Eventable helped FanDuel embed dynamic “Add to Calendar” buttons across social media, the website, and email, while also enabling personalized event targeting by favorite team and custom reminders for upcoming games. Using Eventable’s Smart Events analytics, FanDuel tracked performance and saw strong results, including 39.4 impressions per user, a 1.5x improvement versus retargeted ads, and a 99.6% retention rate.

FanDuel