Case Study: Z Gallerie generates buzz for its Columbus grand opening with Event Marketing Strategies

Z Gallerie drives grand opening buzz in 2 weeks with Event Marketing Strategies

Z Gallerie, a stylish home décor and furnishings retailer, faced the challenge of generating buzz for a new store opening in Columbus with only a couple of weeks to prepare. They needed an activation that would grab attention and excite the local community. To meet this challenge, they partnered with the vendor Event Marketing Strategies for an experiential marketing campaign.

Event Marketing Strategies developed a solution centered around a giant 8-foot "Z" filled with gold stress balls, placed in two high-traffic Columbus locations. A social media contest prompted guests to take selfies with the Z and guess the number of balls inside using the hashtag #WhatTheZ to win a room makeover. The campaign successfully created significant excitement, resulting in a long line of shoppers awaiting the store's grand opening.

Z Gallerie