Case Study: Versiti Blood Center of Ohio boosts donor awareness and blood donations with Event Marketing Strategies

Versiti Blood Center of Ohio drives 224 donor registrations with Event Marketing Strategies

Event Marketing Strategies (EMS) partnered with Versiti Blood Center of Ohio, which faced the challenge of raising awareness and attracting donors to its newly opened donor center in a new market. As a newcomer to the Columbus area, establishing a strong community presence was critical to its mission.

EMS implemented a solution using experiential marketing strategies, including staffing community outreach events with brand ambassadors and developing a canvassing program to engage local businesses. The results were significant: over 3,170 community engagements, 224 on-site donation registrations, and partnerships with 63 local businesses, three of which committed to hosting company-sponsored blood drives.

Versiti Blood Center of Ohio