Case Study: SWACO boosts recycling education and community engagement with Event Marketing Strategies

SWACO engages Central Ohio communities for 12+ years with Event Marketing Strategies

SWACO, the Solid Waste Authority of Central Ohio, faced a long-standing challenge in educating the public about its role and the importance of recycling. To better engage and educate local consumers, they partnered with the vendor Event Marketing Strategies for an interactive community outreach solution.

Event Marketing Strategies designed and operated an innovative, sustainability-focused booth featuring three interactive kiosks. This display, staffed by brand ambassadors, was activated at numerous local events to explain SWACO's services and modern recycling practices. The program was highly successful, achieving over 50,000 consumer engagements at more than 125 events across multiple years on tour.

SWACO