Case Study: Smart Columbus drives hands-on EV engagement with Event Marketing Strategies

Smart Columbus drives 281 test drives and boosts EV interest 21% with Event Marketing Strategies

The customer Smart Columbus faced the challenge of advancing mobility innovation and engaging its community across Central Ohio. To support this mission, they partnered with vendor Event Marketing Strategies (EMS) to implement a hands-on ride and drive program.

Event Marketing Strategies managed all aspects of the multi-site program, including logistics, vehicle coordination, and on-site execution. The solution transformed everyday spaces into interactive learning environments. EMS successfully delivered results including 281 drives, engagement with 1,025 community members, and a 21% increased likelihood to drive an electric vehicle.

Smart Columbus