Case Study: Rug Doctor drives product launch engagement with Event Marketing Strategies

Rug Doctor drives 7,793 consumer engagements with Event Marketing Strategies

The customer, Rug Doctor, sought to launch its new 360 Rentables product line and needed to educate consumers about its new electric pressure washer and commercial-grade wet/dry vacuum rental products. They partnered with the vendor Event Marketing Strategies to execute a product sampling tour.

Event Marketing Strategies implemented a pilot program, staffing and training brand ambassadors to conduct in-store product demonstrations at 84 grocery store locations. Over one month, the program achieved 7,793 consumer engagements and collected 1,290 registered-to-win entries while distributing over 30,000 promotional materials.

Rug Doctor