Case Study: Quest Nutrition boosts fan engagement at OSU Fan Fest with Event Marketing Strategies

Quest Nutrition drives 1,851 engagements at OSU Fan Fest with Event Marketing Strategies

Quest Nutrition sought to make a winning first impression as a new athletics partner at Ohio State University's Fan Fest. The challenge was to energize fans and deliver big-league visibility at this high-profile event. They partnered with Event Marketing Strategies to develop and execute a dynamic activation.

Event Marketing Strategies implemented a high-impact display featuring a football toss challenge that created excitement and friendly competition. Their team distributed product samples and managed all on-site execution. The results were highly successful, with over 1,800 engagements, 464 game plays, and more than 6,100 samples distributed, making the new sponsor's game day activation unforgettable.

Quest Nutrition