Case Study: Procter & Gamble boosts Big Lots e-saver signups with Event Marketing Strategies

Procter & Gamble drives 9,000 interactions with Event Marketing Strategies

Procter & Gamble (P&G), working through their agency Blue Chip Marketing, engaged Event Marketing Strategies (EMS) to develop an experiential marketing activation. The challenge was to promote the partnership of P&G brands available at Big Lots stores and drive sign-ups for the Big Lots BIG Rewards e-saver program during Cincinnati's large Riverfest Fireworks event.

Event Marketing Strategies created a vibrant, interactive display featuring a custom inflatable tent, a PLINKO game, and roving brand ambassadors to draw guests in. EMS managed the program logistics, secured a prime location, and trained the brand ambassador team. The solution successfully enrolled 360 new participants into the e-saver program, generated 9,000 booth engagements, and distributed 14,000 product samples and 1,500 branded premiums.

Procter & Gamble (p&g)