Case Study: PepsiCo (bubly) boosts product awareness and sampling success with Event Marketing Strategies

PepsiCo (bubly) samples 39,014 drinks in 257 Target stores with Event Marketing Strategies

PepsiCo, specifically for its bubly brand, needed to launch a new line of sparkling water flavors and increase consumer awareness. They engaged Event Marketing Strategies to staff, manage, and execute a large-scale in-store sampling program to meet this challenge.

Event Marketing Strategies implemented a program that placed Brand Ambassadors in 257 Target stores across multiple regions. Over a one-month period, these ambassadors successfully distributed over 39,000 samples, equating to more than 13,000 cans of bubly. The program generated highly positive consumer feedback, directly influenced purchasing decisions by converting buyers from competing brands, and significantly boosted product sales during the promotional period.

PepsiCo (bubly)