Case Study: Pepsi drives brand engagement and product sampling success with Event Marketing Strategies

Pepsi engages 40,000+ consumers with Event Marketing Strategies' Sip Something New Sampling Tour

Pepsi's local bottler, G&J Pepsi-Cola, faced the challenge of driving awareness and encouraging consumer engagement with its extensive line of eight popular beverage brands. They enlisted Event Marketing Strategies to manage a sampling program with the goal of creating loyal product purchasers.

Event Marketing Strategies implemented the Sip Something New Sampling Tour, managing all logistics for activations at high-profile events across Ohio and Kentucky over two years. Using a mobile sampling truck and branded tents, their field team distributed product samples and collected consumer feedback. The campaign was an astounding success, with Event Marketing Strategies delivering over 40,000 consumer engagements and distributing nearly 36,000 samples, providing Pepsi with valuable first-time metrics and overwhelmingly positive consumer insights.

Pepsi