Case Study: OhioHealth Engages New Moms and Families with Event Marketing Strategies' Message to Moms Activation

OhioHealth delivers 0 engagements with Event Marketing Strategies

OhioHealth sought to engage expectant mothers and connect them to its community resources. To meet this challenge, they partnered with vendor Event Marketing Strategies (EMS) to develop a sponsorship activation for the Columbus Mommy Mile race.

Event Marketing Strategies created the "Message to Moms" campaign, an interactive experience where families pinned encouraging notes and drawings for new mothers onto a giant greeting card. EMS also provided brand ambassador staffing to facilitate the activity and distributed branded bags that directed participants to an online resource hub. The campaign successfully generated numerous engagements and resulted in all the created cards being delivered to new moms at OhioHealth facilities.

OhioHealth