Event Marketing Strategies
33 Case Studies
A Event Marketing Strategies Case Study
OhioHealth needed assistance in coordinating and managing three of its major annual internal events: the Parkinson’s Symposium, a service anniversary Shopping Trip, and the Prism Awards. The challenge involved seamlessly executing these events, which required extensive volunteer coordination, wayfinding, and on-site management. They partnered with the vendor Event Marketing Strategies to provide these services.
Event Marketing Strategies implemented a comprehensive solution that included providing brand ambassadors, creating detailed schedules and maps, and hosting pre-event trainings. They successfully coordinated 451 volunteers for the Shopping Trip and 103 for the Prism Awards, ensuring each event ran smoothly. The results were so successful that OhioHealth expanded its ongoing relationship with Event Marketing Strategies for future events.