Case Study: Nature Made boosts fan engagement with Event Marketing Strategies

Nature Made reaches 20K+ fans with Event Marketing Strategies

Nature Made partnered with Event Marketing Strategies to introduce their new Sunny the Gummie Vitamin product and its cheerful mascot. Their challenge was to create a memorable debut for the character that would effectively engage with their target audience and maximize brand visibility.

Event Marketing Strategies developed a comprehensive solution that included creating the custom mascot costume and managing its activation at a Columbus Crew soccer match. The mascot, Sunny, engaged fans on the plaza and participated in in-game entertainment. This approach by Event Marketing Strategies resulted in 5,000 direct fan engagements, over 20,000 fan impressions, and a social media reach of 50,000.

Nature Made