Case Study: Nationwide boosts fan engagement at the Columbus Blue Jackets Party on the Plaza with Event Marketing Strategies

Nationwide engages 350 fans with Event Marketing Strategies at the CBJ Party on the Plaza

Nationwide, as the presenting sponsor of the Columbus Blue Jackets Party on the Plaza, sought to energize fans, elevate brand visibility, and deliver memorable engagement. Event Marketing Strategies was enlisted to create a dynamic activation to meet this challenge.

Event Marketing Strategies implemented a high-traffic fan experience featuring a giant custom PLINKO board and oversized hockey props. This solution successfully distributed 350 promotional items and captured 75 photos, creating a presence that was felt, played, photographed, and shared by thousands of fans.

Nationwide