Case Study: Nationwide educates families on home safety with Event Marketing Strategies

Nationwide drives home safety engagement with Event Marketing Strategies and 0k tour guests

Nationwide sought to generate national attention for its new Make Safe Happen cause marketing program, which was designed to educate families on preventing household accidents. The insurance company had created a mobile safety experience but needed assistance to complete the tour. They engaged Event Marketing Strategies to help with strategic planning, route logistics, and staffing for the national mobile tour activation.

Event Marketing Strategies provided a comprehensive solution, routing the tour to perfect events across the country and staffing it with a knowledgeable field team. EMS managed the creation of a mascot, Nate the Eagle, and facilitated an interactive experience inside the vehicle that mimicked a home with hidden dangers. The results were significant, with the tour reaching thousands of families. A large percentage of guests recommended the experience to others and took safety actions as a result.

Nationwide