Case Study: Dr Pepper drives high-volume sampling and buzz for Strawberries & Cream with Event Marketing Strategies

Dr Pepper distributes 9,500 samples at the Columbus Arts Festival with Event Marketing Strategies

Dr Pepper partnered with Event Marketing Strategies to introduce its new Strawberries & Cream flavor to the Columbus market. The challenge was to generate excitement and distribute a high volume of samples at a single event to effectively launch the new product.

Event Marketing Strategies executed a sampling activation at the highly-attended Columbus Arts Festival. The solution included a vibrantly branded booth with large signage and a team of brand ambassadors. This approach resulted in 9,077 engagements and the distribution of 9,500 total samples, successfully creating positive buzz for the new Dr Pepper flavor.

Dr Pepper