Case Study: City of Columbus raises housing awareness with Event Marketing Strategies

City of Columbus reaches 6.5k impressions with Event Marketing Strategies

The City of Columbus sought to address its housing crisis by informing residents about new housing policies, initiatives, and renters' rights through its Housing For All program. To expand the reach of this vital information and foster community engagement, the city enlisted vendor Event Marketing Strategies to spearhead the community outreach program.

Event Marketing Strategies implemented a multi-faceted solution involving strategic event participation, vibrant informative branding, and an interactive prize wheel manned by knowledgeable Brand Ambassadors. This approach successfully generated over 6,500 impressions and facilitated 845 quality engagements at community events. Survey results underscored the effort's success, with 76% of participants reporting they learned about the city's housing initiatives through the program.

City of Columbus