Case Study: Central Ohio Transit Authority drives Transit app adoption with Event Marketing Strategies

Central Ohio Transit Authority boosts Transit app usage by 38% with Event Marketing Strategies

The Central Ohio Transit Authority (COTA) sought to transition its bus riders to a new cashless fare system via a mobile app. To achieve this, they partnered with vendor Event Marketing Strategies to create customer experience events that would educate riders and build excitement for the new Transit App, replacing traditional paper tickets.

Event Marketing Strategies designed a multi-faceted solution, including a launch party with interactive stations and subsequent pop-up activations staffed by trained brand ambassadors. This approach successfully created 503 new accounts on the first day and led to a 38% increase in app usage. Over two weeks, the events directly reached more than 670 customers, providing hands-on support and distributing informational materials to ensure a smooth transition to the new payment system.

Central Ohio Transit Authority (cota)