Case Study: Central Ohio Transit Authority boosts employee appreciation and event engagement with Event Marketing Strategies

Central Ohio Transit Authority boosts employee event attendance with Event Marketing Strategies

The Central Ohio Transit Authority (COTA) faced the challenge of reviving its annual employee appreciation event, the COTA Roadeo & Family Fun Day, after a multi-year cancellation due to COVID. With a new project team unfamiliar with the event and a move to a new indoor venue, COTA enlisted its trusted partner, Event Marketing Strategies (EMS), for comprehensive event management and coordination services to ensure a successful restart.

Event Marketing Strategies (EMS) developed a comprehensive plan, introducing fresh attractions and leveraging local partnerships to create an engaging experience. By incorporating employee feedback and popular activities into a second, improved event, EMS significantly increased registration and attendance. The results included highly positive employee feedback indicating a greater sense of appreciation and satisfaction, leaving attendees with happy families and positive memories.

Central Ohio Transit Authority (cota)