Case Study: Allegiant boosts airline awareness with Event Marketing Strategies' #GetAwayCar sweepstakes

Allegiant launches #GetawayCar sweepstakes across 80 cities in 5 days with Event Marketing Strategies

The customer, Allegiant Air, is a successful but relatively unknown airline that sought to increase its national reach and awareness. To address this challenge, Allegiant partnered with the vendor Event Marketing Strategies to develop and execute the Get Away Your Way #GetawayCar Sweepstakes, a national experiential marketing campaign.

Event Marketing Strategies implemented a solution that involved 57 branded SUVs and field teams activating in 80 cities over five days. The teams engaged consumers at high-traffic locations, distributed branded items, and drove entries to the sweepstakes, generating significant social media and local news buzz. The campaign was a major success for Allegiant, vastly exceeding its awareness goals.

Allegiant