Case Study: AEP Ohio boosts energy efficiency outreach with Event Marketing Strategies

AEP Ohio reaches 100,000+ customers with Event Marketing Strategies

AEP Ohio, a utility company, was challenged by a government mandate to quickly reduce energy use among its residential and business customers. To meet this goal, they needed to effectively communicate the benefits and technologies of energy savings. They partnered with vendor Event Marketing Strategies to develop mobile event tours and interactive displays.

Event Marketing Strategies implemented two mobile solutions: the gridSMART Mobile Tour and the Home Energy Savings Tour. These custom-built RVs and booth displays featured interactive, multi-media exhibits that educated customers on energy efficiency. The program successfully exposed over 100,000 customers to AEP Ohio's energy-saving messages through engaging, hands-on experiences.

AEP Ohio