Case Study: AEP Ohio boosts smart energy awareness with Event Marketing Strategies

AEP Ohio boosts app downloads 25% with Event Marketing Strategies

AEP Ohio, a utility company, faced the challenge of changing consumer perceptions following a major rebrand and the rollout of new smart energy technologies. To promote these technologies and their benefits, they partnered with vendor Event Marketing Strategies to develop an educational outreach program.

Event Marketing Strategies created The Smart Energy Experience, a mobile display featuring interactive and educational components. The solution included apps, photo opportunities, games, and an augmented reality experience to engage attendees. The program successfully increased positive consumer perception, with surveys showing a 20% increase in the belief that it is easy to do business with AEP Ohio and a 25% rise in mobile app downloads.

AEP Ohio