Case Study: Brightspot Incentives & Events boosts lead tracking and data visibility with Evenbound’s HubSpot CRM migration

Brightspot Incentives & Events tracks +1,200 leads with Evenbound

Brightspot Incentives & Events, a company that creates incentive programs for large businesses, was struggling with an outdated, inefficient 20-year-old CRM that stifled productivity and limited data visibility. Their siloed system made it difficult to track leads and execute effective marketing campaigns. Evenbound partnered with them to implement a modern solution using HubSpot CRM.

Evenbound migrated Brightspot to HubSpot CRM, providing comprehensive team training and building automated workflows to streamline processes. This new solution delivered significant results, including the tracking of over 1,200 leads in 2024 and enabling seamless collaboration between sales and marketing teams through a single, unified platform.

Brightspot Incentives & Events