Case Study: Scripps Health achieves 85% of proton therapy volume targets and boosts patient engagement with Evariant CRM

Scripps Health - Customer Case Study

Scripps Health, a $2.9 billion private, nonprofit integrated health system in San Diego, confronted a shift from “spray-and-pray” marketing to a data-driven, digital-first approach under Corporate VP Don Stanziano. To operationalize personalized, measurable marketing across its hospitals and clinics, Scripps selected Evariant and its healthcare-focused CRM to unify disparate data sources, enable predictive segmentation, and support a more targeted marketing organization.

Evariant’s CRM was implemented to power multi-channel campaigns (notably the Scripps Proton Therapy Campaign), centralize analytics, and drive weekly performance optimizations. Using Evariant’s platform and Engagement Center, Scripps achieved 85% of its volume target, generated 80% of campaign call-ins, cut digital cost per lead by more than half, and increased advertising recall (overall 46%→66%; San Diego 76%→87%), while other campaigns (e.g., primary care open enrollment) hit 140% of lead goals — demonstrating clear, measurable impact from Evariant’s solution.

Scripps Health

Don Stanziano

Vice President, Marketing and Communications