Evariant
7 Case Studies
Case Study: Orlando Health achieves $39M+ in gross charges and a digital marketing transformation with Evariant
A Evariant Case Study
Orlando Health - Customer Case Study
Orlando Health, a $2.1B not-for-profit health system in central Florida, needed to transform marketing during a down economy—cutting costs while shifting to a multichannel, digital strategy to reach patients. To support this change they adopted Evariant, implementing Evariant Customer Relationship Marketing (CRM) and Evariant Physician Relationship Management (PRM) solutions and beginning digital pilots even before full data integration.
Evariant helped Orlando Health integrate encounter feeds, refine matching and reporting, and run CRM-driven digital and nurturing campaigns that enabled reliable attribution and ROI. By FY15 Orlando Health attributed $39M+ in gross charges to web leads; performance improvements included digital click‑through rates +170%, landing page visitors +207%, web conversions +93%, web-based appointment requests +102%, and marketing campaign call center volumes +317%.
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Orlando Health
Chantal Stephens
Director of Marketing and Sales