Case Study: Lehigh Valley Health Network achieves measurable ROMI and increased patient referrals with Evariant CRM & Physician Solutions

Lehigh Valley Health Network - Customer Case Study

Lehigh Valley Health Network (LVHN), a regional system serving over 1.9 million patients across seven hospital campuses, needed to prove the Return on Marketing Investment (ROMI) for its multi‑channel marketing to earn a seat at the executive table. To quantify ROMI and better coordinate consumer and physician outreach, LVHN adopted the Evariant healthcare CRM — specifically the Evariant Marketing and Physician solutions — to integrate digital and traditional marketing with physician relationship management.

Evariant implemented an integrated CRM+PRM platform plus consulting, dashboards and campaign infrastructure that let LVHN run data‑driven, multi‑touch campaigns and adjust tactics in real time. The results were rapid and measurable: within eight months LVHN was calculating ROMI (ten months ahead of schedule), ran 12 campaigns by year‑end, and achieved standout outcomes — an 18:1 ROMI and 500% over goal for bariatrics and a 13:1 ROMI and 290% over goal for orthopedics — enabled by Evariant’s tools and services.

Lehigh Valley Health Network

John Marzano

Vice President, Marketing and Public Affairs