Case Study: Dignity Health achieves $56M in contribution growth and rapid ROI with Evariant's Physician Market Solver

Dignity Health - Customer Case Study

Dignity Health, the largest hospital provider in California with more than 60,000 caregivers across 21 states, faced steep commercial volume losses and market‑share erosion after the 2008 recession. To drive growth under its Horizon 2020 strategy, Dignity Health issued an RFP for a claims‑based analytics and account management system and selected Evariant’s Physician Market Solver to deliver detailed, timely claims data and physician‑level insights.

Evariant implemented Physician Market Solver (with the PRM Go! mobile extension) and supported Dignity Health in hiring 34 Market Development Representatives and six sales managers to execute tiered physician engagement and track productivity. Using Evariant’s 30‑day refreshed data and reporting, Dignity Health realized $31M in incremental revenue in FY2014 and $56M in FY2015, recouping the investment in under a year; the system also produced measurable wins at the rep level (one MDR added $280K in contribution margin) and enabled goal‑linked tracking and compensation.

Dignity Health

John Hall

Vice President of Corporate Sales