Case Study: Turkcell doubles offer acceptance and retention with Evam

Turkcell doubles offer acceptance rate with EVAM

Turkcell, a leader in Turkey's telecommunications industry, faced the challenge of enhancing its customer engagement strategy to deliver real-time personalized experiences. To meet ever-changing customer preferences across its many service packages, Turkcell partnered with vendor EVAM to implement its Real Time Analytics (RTA) Platform.

The solution implemented by EVAM processed 1.8 billion events daily and enabled the design of over 200 complex, real-time marketing scenarios. This resulted in Turkcell doubling its mobile consumers’ next-best offer acceptance rate and significantly improving its customer retention rate.

Turkcell