Case Study: tbi bank doubles conversions with Evam

TBI Bank doubles conversions by 2x with EVAM

tbi bank, a digital-first challenger bank with over 2.4 million customers, faced challenges in customer onboarding, partner integration, and market education. To elevate its real-time engagement and automate customer journeys, the bank partnered with vendor EVAM and implemented its Marketing Suite.

Using EVAM's platform, tbi bank automated over 100 customer scenarios. This solution doubled campaign conversion rates, achieved a 12% uplift in onboarding success, and shifted 77% of communications to more cost-effective channels. The implementation also allowed the bank to scale its messaging from 200,000 to over 5 million per month without increasing staff.

TBI Bank